Data Building / Cleansing
Do you have a customer or prospect database?
When was the last time that it was cleansed to ensure that you still have the correct decision maker contact details?
Did you know that most marketing activities such as mail shot, and telemarketing campaigns fail or have a low hit rate due to inaccurate contact data?
People move jobs, companies change telephone numbers and addresses, and with every 12 months that pass, 20% of the records in your database become incorrect.
Businesses with the most successful marketing campaigns are always keeping their customer and prospect records fully up to date. RMJB marketing recognises this need, and is able to provide clients with a database cleansing service which will ensure a far greater success from future marketing campaigns.
By providing us with your chosen customer or prospect data, we will call, verify and change where necessary, every piece of contact information that you have. You can then have total piece of mind that your cleverly designed and expensive mail shot will land on the desk of your intended recipient – and not in the bin!